Stanford University professor and author of The Golden Holocaust Robert Proctor on HAUNI's cigarette producing products:
HAUNI's technology has made the wide-spread sale of the modern cigarette possible.Through headquarters in Hamburg, Germany and offices in various nations, HAUNI sells the machines necessary for factories throughout the world to produce billions of cigarettes annually.
HAUNI FACTORIES, SALES OFFICES, AND SERVICE CENTERS
HAUNI has a presence in many different continents and a 90% world market share in cigarette machines. Still, the company is relatively unknown to the global community.
Enabling Big Tobacco
HAUNI is largely invisible to the general public but it does present a very specific image to its buyers. This image is portrayed through the following promotional video located on the HAUNI website.
As can be seen through the above video, HAUNI presents itself as a source of reliable machinery and support for international tobacco companies.
The video also equates cigarette producing machinery with technology as innocuous as a toaster or an alarm clock. Through the humor and playfulness associated with the protagonist’s struggle with constantly breaking machines, HAUNI diverts attention from the dangers of the products produced by its machinery.
Through "experience and know-how" we provide "support in planning and optimizing [tobacco companies'] processes." - HAUNI
Let's break this down.
HAUNI enables a single production line to produce approximately 9 million cigarettes every 8 hours through its machines. A single cigarette factory usually contains multiple production lines and thus utilizes numerous copies of HAUNI's machines. Examples of the machines can be found by clicking through the following gallery.
Most people are not aware of HAUNI, its products, and its services. A quick look at the website would do little to inform a viewer of HAUNI's contribution to widespread death as HAUNI's public relations seems to emphasize a different rhetoric.
A word cloud representing text from the HAUNI website illuminates this point. When describing the company and its products, HAUNI uses a rhetoric that highlights EFFICIENCY, OPTIMIZATION, and RELIABILITY.
In focusing on optimization, HAUNI leaves out any impact that this profound increase in productivity has on health and well-being.
If 1 PROTOS-M8 alone produces enough cigarettes to result in the loss of 3,840 lives per year, then the multitude of these machines used in cigarette factories throughout the world cause millions of deaths each year.
A comparison of the previous word cloud with the following one, generated from online articles about smoking, makes apparent how much HAUNI deceives the public regarding the effects of its products.
This is a message that must be conveyed.
HAUNI claims to be the "Partner to the Tobacco Industry," and it has completely devoted itself to this role. Although the global community has placed a stronger emphasis on fighting the societal effects of tobacco, companies, such as HAUNI, that are providing the infrastructure for the global tobacco epidemic are essentially unknown.
Have you heard of any of the following companies?
Your answer, as would be the answer of most others, is probably 'no.' Globally, these companies are invisible, outside of the eye and the attention of the public. This global ignorance allows HAUNI and many others to continue to thrive in obscurity.
The current method of addressing the tobacco epidemic is inadequate and needs to be changed. As a society, we need to work towards these changes to improve health and well-being for all.
These changes must be made in regard to the tobacco industry as well as the industry that it has come to rely on, the industry of cigarette producing machines. These companies should not be invisible and should have to answer for their contributions to the tobacco epidemic and the millions of lives it takes annually.
Only when we draw more attention to these companies through changes such as warning labels will we begin to change the face of tobacco in the global community and better the environment for all.